2012 is all about technology, with iPadification taking over allowing objects to achieve celebrity status (X-ray spec 2012). There will be no escaping technology as it moves into the home, with Google entering the consumer electronics market and creating a music system to be controlled with your android phone (Halliday 2012). Along with this retailers will have to change customers to active creators in order for them to be more likely to part with money due to the current economy, a perfect example of this has been shown by the Melbourne fashion label, Where Lovers Lie, who have created an interactive musical mannequin by placing smart textiles onto it (The new rules 2012). This has and will continue to result in technological designs being used in fashion, with a prime example being fashion designer Brooke Roberts, who has used images of medical X-ray and computed tomography scans, body-mapping and contouring forming the basis of her designs (The science of fashion 2012). With 2012 being labelled the “Year of Hero’s” (Martin 2012) due to the large amount of highly anticipated superhero movies out, this will only add to the interest in technology and gadgets a-like due to the many to featuring in these movies increasing the scope of this trend. We are already seeing this in street fashion with Chris here wearing a t-shirt printed with skulls that each has a different digital print making up the skull.
Halliaday, Josh. 2012. “Google plans home entertainment system” Accessed March 23, 2012. http://www.guardian.co.uk/technology/2012/feb/10/google-plans-home-entertainment-system-android
Martin, J. 2012 “2012: Year of the Heroes! The Biggest Upcoming Super Hero Movies” Accessed March 18, 2012. http://jmartin1344.hubpages.com/hub/2012-Hero-Movies
The new rules. 2012. January. Yaffa Publishing Group : Ragtrader.
The science of fashion. 2012. 29. Australian Christian Lobby : Viewpoint.
X-ray spec. 2012. 29. Australian Christian Lobby : Viewpoint.
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