street fashion by amy: Cinematic

Instagram is the newcomer to the social media world but it is definitely making an entrance, with over 15 million users since it’s realise in September 2010, and within the last few months it has gained 4 million of those users (Megrund 2011), proving its popularity is only getting bigger! It has the tools to create a standard photograph into what has been described as a ‘creative masterpiece’. This is just one of the many ways amateurs are able to instil beauty and magic into the non-traditional digital photography area; much like how the professional contemporary romantics already are doing in new media art, digital photography and self-publishing- creating a nostalgic feeling (WGSN Creative Direction Team 2011). This has led to the introduction of cinematic features in fashion, with fashion and film coming together like never before.

Justin Watson and Alastair McCann wanted to see what would happen if the made designers partner up with film makers and the result was the stunning Obus short film (Millikan 2012). There are also website's like SHOWstudio dedicated to fashion films whose popularity is only going to get greater once this cinematic trend becomes in full flow in 2012/2013. With this nostalgic feeling it will influence people to dress in vintage or at least vintage looking clothes as seen below with Kat’s dress and shoes.