street fashion by amy: Do it for yourself (and the environment)

Australia’s economy is starting to pick up again but with Europe’s not this isn’t exactly instilling much hope in us all, resulting in the people of 2012/13 starting to recycle old items to make new ones (2012: The year ahead. 2012). Whether it is old clothes, jewellery, handbags, people will be adapting them into the new seasons must have. DIY bloggers are on the rise giving lots of consumer’s inspiration on what they can produce (Preston and Wu 2011). Along with this sustainability will become a big part of life, with many companies influencing customers to get involved by offering deals if old products are returned (2012: The year ahead. 2012). In addition with this, the recent British vogue cover girl and number one singer Lana del Rey has been spotted supporting sustainability at UCLA’s Institute of Environment and Sustainability (The Green Style Style Blog 2012) which will only be influencing her ever growing fan based to do the same. Ben Atkinson-Willes and Charlie Crooke from London’s Future Industries entrepreneurial agency have recently designed a ‘while-you-wait’ unit for recycling plastic (Recycle while you wait 2012), which allows the user to see the recycling process to the very end, enforcing on them that what they are doing is helping and creating something new. And what will all this world and money saving activity do? Bubble right up to the fashion designers of course! With Pablo Londono’s Pedes in Orbis collection (Litter Couture 2012) inspired by useful scrap just the beginning of what is to come. We are already seeing this on the streets of Brisbane as shown here with Kristine wearing her own DIY hair slide.